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7-INCH-SLEEVE_DIZZY-FINGERS

First in a series.

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Graphic Design & Advertising's Worst Logos and Why.

Number 5. In the '70s, NBC spent $1,000,000 to create this logo with perhaps the most awkward tangent of all time.

Long live the peacock.

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Graphic Design & Advertising's Worst Logos and Why.

Number 4. If I could punch any logo in the mouth it would be this one.

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The DOALL ZEPHYR JOB SELECTOR

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Graphic Design & Advertising's Worst Logos and Why.

Say hello to Izzy, the Atlanta 1996 Summer Olympics mascot. Also known as Whatizit. Imagine being in the boardroom when the committee of marketing wizards looked at all the ideas on the table (twenty! design firms were invited to submit work) and decided that this nightmare was the one to represent the United States of America. Embarrassing. Thankfully, Michael Johnson was really, really, really fast that year.

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Graphic Design & Advertising's Worst Logos and Why.

Number 2. This “uniquely dynamic” logo for America, Online is uniquely terrible. More a marketing scheme than a logo, this is a desperate attempt to be everything to everyone. Literally. Fail.

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Graphic Design & Advertising's Worst Logos and Why.

They had to wait for Paul Rand to die before this turd was launched. The shiny shield. The poorly drawn type. The lack of concept. Ugh!

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101 HELLOS

Download now or watch on posterous

101 Hellos.mov (6123 KB)

Sampled from "Interview Project".

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